SilverDoor parent company sets up new consultancy

SilverDoor’s mother or father firm is establishing a brand new consultancy to supply recommendation to the serviced lodging sector.

Habicus Group, which additionally owns Citybase Residences and Central London Residences, has created the Ariosi Group to supply consultancy companies, knowledge and insights, and coaching programs to the prolonged keep hospitality sector.

Ariosi will function as a separate enterprise from Silverdoor and will probably be led by chief operations officer Joanna Cross, who was previously managing director of Clarendon Residences, in addition to gross sales and income supervisor at Supercity Aparthotels.

Tracie Crombie, who spent 15 years with Dolphin Sq. in London, will take up the function of head of coaching for Ariosi, whereas Sacha Sandhar, previously worldwide enlargement supervisor at SilverDoor, joins as head of insights.

Cross mentioned that the serviced condo sector was “not the poor cousin” to conventional inns.

“The persevering with enhance in market share represents an incredible alternative for operators to enhance efficiency and profitability,” defined Cross. 

“We imagine there’s worth to the serviced condo business in making a centralised hub of information, useful resource and recommendation – that’s what we’re right here to do.”