CWT sharpens focus on client retention with new appointment

Maura Geertsma

International journey administration agency CWT has appointed Maura Geertsma as vp of its Middle of Excellence, a world initiative designed to strengthen consumer retention and enhance satisfaction charges, the TMC introduced on Thursday.

CWT chief buyer officer Nick Vournakis mentioned Geertsma’s appointment “formalises” the TMC’s give attention to consumer retention and can serve to “additional underpin valued buyer relationships”.

The corporate has secured greater than US$7 billion in new consumer enterprise over the past 5 years, whereas sustaining a median present consumer retention charge of extra 96 per cent and a 61 per cent implementation NPS constructive rating. 

Presently based mostly in Singapore, Geertsma, a Dutch nationwide, plans to relocate to Amsterdam later this 12 months and will probably be tasked with growing the centre throughout the corporate’s key markets.

A 25-year journey trade veteran and life coach, Geertsma has held senior management positions with BCD Journey the place she held quite a few SVP roles, Gopass International, and Partnership Journey Consulting. She held an advisory position with ACTE (the Affiliation of Company Journey Executives), was a Sustainability Committee advisor to GBTA (the International Enterprise Journey Affiliation), and is a former managing director of cloud gross sales, service and advertising specialist, Destined.