Printed travel guides go digital

BLUEDALE Publishing is taking steps to digitalise its journey guides.

In a media assertion, the corporate with greater than 14 years of expertise in publishing, mentioned it strove to make journey guides increasingly accessible.

Bluedale’s first title KL The Information was devised when writer Lyndon Yap went on an abroad journey and located that journey guides had been being distributed without spending a dime.

He needed to create one thing related for travellers to navigate by means of Malaysia’s capital metropolis with ease.

At this time, Bluedale has turn out to be a dependable supply of important native journey info, all without spending a dime.

The main focus of those journey guides is solely to supply content material that travellers didn’t know they wanted.

“Our journey content material permits readers to study one thing they’ve by no means skilled or recognized earlier than. For instance, how Nasi Lemak Antarabangsa first began out in Kampung Baru, ” Yap shared.

Primarily based on World Financial institution information in 2019, Malaysia’s gross home product (GDP) was US$364.7bil whereas a complete of 26.1 million worldwide vacationer arrivals had been recorded, proving that the tourism trade was thriving previous to Covid-19.

Regardless of the pandemic, Bluedale continues to work in direction of offering worthwhile info for future travels when it will likely be protected to go to Malaysia.

The corporate additionally understands the necessity to increase its product to different states, therefore the collaborations with state tourism businesses to supply related guidebooks for Melaka, Johor, Taiping, Tawau, Tambunan and Keningau, amongst others.

Presently within the works are Johor The Information, Hulu Selangor The Information, and Perak The Information, which might be out there within the close to future.

In the meantime, Klang Valley 4 Locals – beforehand titled Journey 4 Locals – is one other guidebook that goals to stimulate development amongst native companies and tourism inside the Klang Valley.

It focuses on what locals and individuals who have been localised will need, with much less on over-popularised areas and vacationer spots.

On home tourism and its significance throughout these tough occasions, Yap defined: “About 70 to 80% of individuals are not from right here, however slightly are individuals who have been localised.”

Analysis has revealed that many individuals, particularly these from town, know little about hidden sights inside their very own localities.

Bluedale’s journey guides are thus developed primarily based on readers’ experiences and strategies.

“They’re meant for the lots, that features any nationality inside Klang Valley, ” Yap mentioned, including that these journey guides had been distributed to Tourism Malaysia places of work nationwide.

In 2020, Bluedale revealed its thirty eighth version of KL The Information, which can be out there as an e-book.

The corporate realised that it was time to step up its recreation digitally.

Other than offering these hassle-free e-guides, the corporate has turned the guidebooks into cellular purposes that may be downloaded by way of Google Play Retailer or Apple Retailer.

All this has been made potential by means of readers’ contributions and suggestions whereas the corporate works alongside federal, state and native authorities to advertise home tourism.

Bluedale has additionally gained by means of its affiliation with tourism authorities in international locations similar to Uzbekistan and Turkmenistan.

Uzbekistan The Information, for instance, highlights the mysterious but lovely Central Asian nation recognized for its nice structure. Greater than 100 historic websites within the cities of Uzbekistan are featured within the information.

On high of the excellent info packed into the journey guides, Bluedale offers additional insights on numerous locations of attraction by way of its social media platforms.

With its newest challenge being a spa and wellness information in collaboration with the Affiliation of Wellness Spas, Bluedale aspires to work with extra organisers and businesses because it ventures into areas past tourism.

What’s extra, readers are capable of contribute content material to the publication digitally.

Moreover, posters selling KL The Information have been getting extra consideration today.

The catchy phrase “Hey, I’ve been noticed by KL The Information” accompanied by a QR code will lead these curious on to the app.

For particulars, name 03-7886 9219 or e-mail enquiry@bluedale.com.my