IHG to Begin New Loyalty Program Rollout in March

IHG Lodges & Resorts on Wednesday introduced adjustments to its loyalty program, together with a brand new tier and bonus level incomes construction, which is able to go reside throughout March. The adjustments are a part of a broader overhaul of its loyalty program, the small print of which can be unveiled later in 2022, in keeping with the resort firm. 

IHG will introduce a brand new tier, known as Gold Elite with qualification at 20 nights, with a 40 % bonus level construction. Gold can be located between the Silver and Platinum tiers. The corporate will rename its highest tier—at present Spire Elite—to Diamond Elite. That tier will retain its one hundred pc bonus level construction. The corporate additionally mentioned it could enhance bonus level incomes ranges throughout all different tiers, other than the fundamental ‚Membership.‘ 

„These adjustments are simply the beginning as we put together to totally relaunch a really reworked program later this yr,“ IHG CEO Keith Barr mentioned in an announcement. 

Any stays booked by IHG Rewards members starting Jan. 1, 2022, will depend towards the brand new standing ranges when this system launches in March, in keeping with IHG.