Council spends £1,200 on travel blogger to promote one of Yorkshire’s most popular seaside towns

Scarborough council spent over £1,000 on a journey blogger to advertise tourism to the seaside city of Whitby.

The £1,245 sum, plus £145 of bills, had been paid to blogger ‘You Could Travel’ as a part of a marketing campaign by Scarborough Borough Council to draw vacationers to Whitby.

‘You Might Journey’ was based by Cory and G who describe their weblog and web site as wanting to enhance individuals’s lives by ‘transformational journey experiences’.

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The pair have additionally been nominated for the Blogger of the Yr Class from the TravMedia awards, with the winner to be introduced this April.

Just one weblog put up on the web site refers to Whitby and it marketed the city as a ‘postcard good’ British seaside vacation spot and mentioned every little thing from the meals to Whitby Abbey and the whalebone.

The weblog put up went up on third February however social media posts appeared in December final yr on the bloggers Facebook web page.

On the time of writing, ‘You Might Journey’ have round 2,900 followers on Fb the place they made three posts on the Yorkshire Posts.

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Uncover Yorkshire Coasts, which is partially run by Scarborough Borough Council, was tagged within the first of those which acquired 5 reactions, the put up referring to Whitby explicitly acquired two likes and one different which mentioned Robin Hood Bay close to Whitby acquired three likes.

On Twitter, the group has 12,800 followers the place they retweeted Uncover Yorkshire Coast’s put up which linked to their weblog put up.

Uncover Yorkshire Coast’s tweet acquired 5 likes and the one retweet from ‘You Might Journey’.

The posts did significantly better on Instagram than both of the opposite main social media websites the place a gallery of pictures from their journey to Whitby garnered 1,158 likes.

The posts additionally attracted a number of feedback which described Whitby as ‘lovely’ and ‘wonderful’.

One other put up on the Yorkshire Coast gained 1,177 likes and acquired comparable feedback.

In accordance with ‘You Might Journey’, they obtain 5 million web site guests per yr, they are saying their viewers is usually younger {couples} with their viewers being 45% male and 55% feminine.

In addition they say nearly all of their engagement comes from their web site, with 80% of their site visitors coming from on-line searches.

Nearly all of these readers come from the UK, USA, Australia and Japan.

Scarborough Borough Council has been requested to remark.

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