Marriott launches new apartments brand

Marriott Worldwide is launching a brand new serviced residences model to reap the benefits of the rising demand from travellers to mix work and leisure in a single journey, usually referred to as “bleisure”.

The resort firm is trying to open properties all over the world underneath the brand new Residences by Marriott Bonvoy model, which is able to construct on its longstanding Marriott Government Residences portfolio.

Stephanie Linnartz, president of Marriott Worldwide, mentioned: “Travellers planning holidays and lengthy enterprise journeys in the present day are in search of extra selection in lodging.

“The introduction of Residences by Marriott Bonvoy responds to these tendencies whereas providing builders a premium product backed by our trusted title and distribution platform.”

Marriott plans to introduce the brand new model within the upper-upscale and luxurious segments of the market. 

Residences by Marriott Bonvoy may even differ from the corporate’s present extended-stay manufacturers, corresponding to Residence Inn, by providing “distinctly designed merchandise that replicate the native neighbourhood for impartial travellers in search of extra space and residential facilities”.

The brand new model’s residences will function separate bedrooms and residing rooms, plus full kitchens in addition to washing machines and dryers throughout the models. However not like Marriott’s different apartment-style manufacturers, the properties won’t embody resort companies corresponding to meals and beverage, assembly areas and retailers.

Marriott mentioned that it could give builders the flexibleness to construct new properties or convert present buildings. No particulars got about Residences by Marriott Bonvoy’s first properties.