How Matthias Piault Stands In The Center Between Fashion And Cinema At The Cannes Film Festival

There are two sides to the Cannes Movie Pageant in relation to trend and the approach to life across the famed worldwide soiree of occasions. There’s the movie business aspect that the general public sees with the crimson carpet and the Hollywood stars stepping out onto the crimson carpet for night premiers, together with individuals trying to promote and purchase motion pictures. After which there’s the glamorous aspect of worldwide publicity, which brings an entire totally different atmosphere to the film aspect of issues. Cannes is an attention-grabbing marriage between the glamor and movie however collectively, the 2 create a combination of rich experiences for all attending.  

Matt Piault and his group, Veronica Kohlbecker and her co-director Hershey Gargash  assist those that come to Cannes for the pageant get linked to related trend manufacturers for the right red-carpet look. Working along side the pageant and arranging couture robes and stylists for high-end clientele, additionally they set up yacht events on the glistening waters of the Mediterranean—in addition to supply ticketing companies, occasion curation, and concierge companies.

Their shoppers embody dressing non-celebrities and actors from Goldie Hawn in Armani and Jean Claude Van Damme, to Paris Hilton, Norwegian footballer John Carew, the Canadian trend D-Squared duo brothers, the Black-Eyed Peas, and Hofit Golan, Forbes France trend influencer. They’ve additionally hosted and arranged tremendous mannequin Naomi Campbell’s birthday events in Cannes. And, have hosted occasions for the Swiss jewellery model De Grisogono, and labored with Chopard, Dolce and Gabbana, amfAR, L’Oréal, and Elie Saab.

Whereas Cannes through the movie pageant isn’t nearly movies, equally as essential are all of the occasions across the motion packed twelve days. Each evening there are numerous dinners, receptions, and on the finish of the week the amfAR gala, AIDS’ largest analysis basis celeb dinner. Dior and Chanel have their very own magnificence boutiques doing hair, make-up and dressing celebrities and influencers as properly.

The area of interest Piault and his group fill for the glamorous aspect is required and with out it, it may very well be argued that the baton the pageant carries as being the primary worldwide movie pageant on the planet probably wouldn’t be. For the previous twelve years the style aspect, and the service aspect of what Piault does on the Cannes pageant is a wedding that provides the pageant its status. “We work by phrase of mouth and we prefer it like this, however we additionally prefer to share what we do,” he states.

“We chaperone the shoppers. Some individuals are well-known, some individuals are not well-known, and a few individuals wish to be well-known. Will probably be a special method in accordance with who you’re coping with. So, my group and I are discreet and we join the dots with individuals on all ranges in order that our shoppers can have a most expertise at Cannes.” 

This yr, due to the pandemic Piault and his group have been working at a restricted degree on account of France’s restrictions and never on the typical full capability of years previous. However they had been in a position to present trend companies for celebrities like Hofit Golan, who wore a Lebanese design by Ziad Nakad, in addition to for influencer Farhana Bodi, organizing their red-carpet trend.

“For the final 12-years on the Cannes Movie Pageant we had a group of twenty individuals together with concierges, drivers, runners, crimson carpet stylists, make-up artists taking care of 50+ shoppers and their friends in villas, yachts and resort suites,” notes Kohlbecker.  “This yr sadly the scenario was too unsure and we simply had a small group headed up by Matt Piault with 2 assistants. A lot of our common members and celebrities didn’t attend, didn’t lease villas as a substitute stayed in accommodations and only a few individuals introduced their yachts over to Cannes,” she continues.

“We join individuals to the Cannes expertise. Oftentimes it’s worrying with what we do and dealing with manufacturers to get the appropriate trend search for a consumer for his or her occasion generally is a problem,” continues Piault. “However our community is our energy and we do the identical with the occasions.”

Along with dressing celebrities, Piault, Kohlbecker and Gargash leads What A Wonderful World (WAWW) and The Escaptist journey guides, the place they will host their shoppers with luxurious experiences from on the Maltese Falcon, Papua New Guinea to fulfill the tribes, Burning Man, Montenegro visiting the forbidden islands, an Arctic exploration, and the Vatican. Kohlbecker’s intensive journey, Piault’s expertise as concierge at Lodge Metropole Monte-Carlo, and Gargash’s expertise as a journey and life-style editor has given the trio a well-rounded capability to create confidential and high quality companies revolving round trend, cinema, and journey.

Everybody desires to go to Cannes, from the filmmakers, producers and actors, in addition to expertise the glamorous aspect and every part in between. It’s the ushering into the Oscars. In case your movie exhibits at Cannes and wins an award, then will get sufficient campaigning round it for the awards season, it might simply have an opportunity of profitable an Academy Award. Companies like Piault and his group are all part of this, making the machine of movie and trend work effectively.